Ubiquity Retirement + Savings started a new era in their journey, unveiling a new logo and revamped website that are part of their larger rebranding initiative, the firm announced May 2.
Their brand name will stay the same, but they will be represented by new design components and upgraded tools and resources that will help them drive their mission of ensuring that everyone has a chance to access the retirement they dream of having.
“Just like cars, phones, and fashion change and improve over time, so do we. The new look and feel and client experience reflects the maturity, stability, and commitment we have demonstrated as a provider to small businesses,” stated Ubiquity’s CEO and Founder Chad Parks.
According to the announcement, their rebranding consists of a fresh, bold color palette and a contemporary logo design that conveys “strength, perseverance, and their dedication to helping their clients achieve upward growth.” They have also upgraded their client resources, including calculators and step-by-step articles to enhance the user experience.
“This achievement would not have been possible without our customers, and we are eager to celebrate by introducing new and innovative solutions incrementally throughout 2023 and 2024 to better serve their needs,” remarked Nasrin Mazooji, Ubiquity’s Chief Operating Officer.
The rebranding effort comes as Ubiquity approaches its 25-year anniversary this August. In observing that small businesses could not access the same retirement benefits that big companies had, Parks set his sights on closing the gap by pioneering The Online 401(k) back in 1999. Since then, the brand has reincarnated into Ubiquity Retirement + Savings, and continues to cater to small business owners who want to take control of their retirement with customized 401(k)s.
Moving into the rest of 2024 and beyond, Ubiquity notes that its enhanced branding will help better serve employers and improve their financial well-being, as well as establish how the firm is taking retirement beyond the status quo.
